BEZ

belektro is a trade fair for electrical engineering, electronics and lighting. Around 250 exhibitors present themselves here every two years. One of these was the Berliner-Energie-Zentrum (BEZ), which is run by the Berlin wholesalers Bergmann & Franz and Obeta. The idea behind this co-operation is to explain all conventional and alternative methods of electricity and heat generation and use.  

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Our Voluma connector system was used to publicise this initiative to a wide audience. The aim was to create an exhibition stand that stood out from the rest of the exhibitors. To achieve this, we installed etched glass columns, aluminium light support profiles, printed sails and created a coherent lighting concept. The result was a modern brand presence that encouraged the exchange of information and contacts.